Book Marketing Services
Does the idea of marketing overwhelm you?
Are you a debut author or illustrator with book launch jitters?
Are you between publications and looking for a way to remain fresh and relevant?
Does it feel like your publisher's marketing department isn't giving you the guidance you need?
Are you a self-published author finding it hard to get bookstores to commit to events with you?
Do you have a book coming out and need a structured, marketing plan?
Are you exploring paths to publishing and not sure where to start?
 Allison Pottern with Cassandra Cass |  Francesca Lia Block event |
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 Allison teaching at the Muse and the Marketplace |  Allison Pottern with Molly Katzen |
 Sarah Desen event |  Allison teaching a marketing seminar |
 Allison Pottern with Janie Ho and Alison Goldberg |  Allison teaches at Grub Street sometimes! |
 Allison Pottern and Jamie Tan with Rick Riordan |
Book marketing look easy from the outside, but there's a lot of planning that goes on behind the scenes. I've worked with hundreds of authors and I'll let you in on the secret to a successful marketing campaign: preparation, preparation, preparation. The best marketing strategies make people sit up and take notice. They're engaging, interactive, and net you new readers and committed fans. That engagement begins by designing marketing strategies and events that will attract the audience you're looking for. And then, of course, getting them to show up and buy books. I know, it seems overwhelming! But here's where I come in. You've spent years crafting your book to get it out into the world — and I've spent years helping authors market and sell theirs. Now let me help you.
Allison was able to demystify the most intimidating parts of publishing a book: marketing and event planning! She is knowledgeable and creative and helped me brainstorm ideas for events and venues that I never would have come up with on my own. She is also very organized and was able to break things down so the tasks feel doable and easy to understand. Before I met with her [for my first book, Midsummer Mayhem], I felt anxious and overwhelmed at the thought of planning and promoting events; now I feel excited!
Rajani LaRocca
Newbery-award winning author of Red, White, and Whole
Allison's workshop on building a successful bookstore event astonished me — it was so densely packed with real-world insight and ideas I could actually use. And she is incredibly helpful one-on-one too. I'd highly recommend her services to any author looking for help maximizing the impact of their marketing and publicity efforts.
Lisa Bunker
author of Felix Yz
Allison provided excellent developmental edits in the form of a reader's report for my adult science fiction novel. I had never hired an editor before, and I was unsure what to expect. I appreciated that she laid out the necessary edits simply and logically, making my job in the next draft a little easier.
If you are at the stage where you are searching for an editor, she is an excellent choice with her wealth of knowledge on craft, background in reading literature of all types, and her personal understanding of a writer's life.
John Walters
author of Obsidian
Consulting services
For rates and scheduling, please fill out the Book a Session form.
Sessions are currently offered via phone or Zoom.
If you are in the Boston area, in-person sessions may be available for an additional fee.
Long-term coaching options are available to commited clients. Reach out for more details.
Small Group Workshops
Combine the benefits of personalized attention and group brainstorming by booking a workshop, webinar, or small group session. Choose from a variety of marketing and writing topics, including: events, audience, platform, world-building, speculative fiction, and more. Select from a pre-set list of options or design your own!
Brainstorming Session
60 or 90 minutes
Kickstart your creativity with this personalized introduction to marketing, publishing, or planning for your writing career. We'll explore the best strategies to get you results you want right now, and answer your most pressing questions. Great for authors at any stage in the process!
Launch Session
90 minutes
Congratulations, your book is being published! Learn how to launch it into the world in the strongest way possible, with a personalized launch roadmap and marketing schedule. Ideal for debut authors, but easily tailored for veteran authors looking to refresh or rebrand themselves.
Manuscript Review
Timing conditional on project length
I currently have limited availability for reviews and consults in the following genres: speculative fiction, literary fiction, middle grade, and YA.
For non-fiction authors: a select number of book proposal reviews are available in partnership with a senior non-fiction editor.
In-Depth Planning Course
Two 90 minute sessions
Available only to writers who have taken a previous workshop or session, we'll expand on your marketing knowledge through the lens of your personal goals. Perfect for authors ready to put in the work to map out a thorough, long-term writing and marketing plan.