While working on your book, you probably imagined your ideal reader. Maybe an eager young bookworm so drawn into your story they miss their stop on the subway. Or a retiree relaxing by a pool, cracking the spine on your newly minted tome. While this is a great tool for crafting your novel, when it comes to marketing, you need to think bigger. I guarantee you have other readers beyond that ideal, readers you may have not even thought about yet. The key of course, is getting t